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• Wikipedia is non-profit, but it's the #5 website in the world – serving 470 million people every month with billions of page views.
• We work hard to keep our operation lean. Google might have close to a million servers. Yahoo has something like 13,000 staff. We have 679 servers and 95 staff.
• We will never run ads. Commerce is fine. Advertising is not evil. But it doesn't belong in Wikipedia.
• If everyone reading this made a small donation, we would only have to fundraise for a few hours. Not everyone can or will donate, but each year just enough people decide to give.
• We only raise what we need. When we've raised our budget, we stop fundraising for the year.
• This year, please consider making a donation of $5, $20, $50 or whatever you can to protect and sustain Wikipedia.